Privacy Policy: Your privacy Rights

The Effective Date of this Privacy Policy is June 30, 2013.

Introduction

Please read the terms and conditions and this Privacy Policy (as defined below) of the Photo Site (the "Terms") carefully as they contain the legal terms and conditions that you agree to when you use the Services (as defined below) provided to you by Kodak Alaris, Inc., a Kodak Company (“Kodak”), in cooperation with HFE Valdosta LLC (“HFE,” “we,” “our”), through the Wild Adventures Theme Park photos web site found at http://www.wildadventures.com/photos (the “Photo Site”).  This Photo Site is separate and distinct from the http://www.wildadventures.com web site, which provides different services and products.  Therefore, the use of the http://www.wildadventures.com web site is governed by different terms of use and privacy policies.  Accordingly, please refer to the privacy policy and terms of http://www.wildadventures.com when using it to obtain information on visiting the Wild Adventures Theme Park or purchasing tickets.

By using this Service you agree to be bound by these Terms. Kodak and HFE reserve the right to amend these Terms at any time without prior notice. Your use of the Service following any such modification constitutes your agreement to follow and be bound by the then-current Terms, including this Privacy Policy. These Terms constitute the entire agreement among you, HFE and Kodak with respect to the subject matter hereof and supersede all other communications, written or oral, with regard to the Service. If you do not wish to be bound by these Terms, you may not use the Service.

At HFE, we share your concerns about privacy. We have created this privacy policy in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for the Photo Site http://www.wildadventures.com/photos (the “Privacy Policy”).

The Service, the Photo Site and Kodak are based in the United States and, as such, the laws of the United States and of the State of New York govern your relationship with Kodak and HFE regarding the use of this Service.

Your California Privacy Rights

If you are a California resident, you have the right to receive: a) information identifying any third party company(ies) to whom we may have disclosed, within the previous calendar year, your Personally Identifiable Information for that company's direct marketing purposes; and b) a description of the categories of Personally Identifiable Information disclosed. To obtain such information, please email your request to info@hfecorp.com.

Information We Collect

We collect both Personally Identifiable Information and Non-Personally Identifiable Information. "Personally Identifiable Information" may be collected through and include the types of information described as Registration Information, Personal Site Use Information, and Personal Social Networking Information.

We use both Personally Identifiable Information and Non-Personally Identifiable Information collected through the Photo Site to learn more about how our visitors use the Photo Site and to measure areas of interest. This allows us to build features and functionality that will enhance your experience and to identify, incorporate or integrate certain third party services or solutions that may enhance your experience on the Photo Site.

Non-Personally Identifiable Information

We keep track of the pages visited by each user. This information does not identify you personally. We refer to this type of information in this Privacy Policy as "Non-Personally Identifiable Information." Our web server automatically collects some information about you when you request pages from our server, including your IP address. Your IP address is a number that is used by computers connected to the Internet to identify your computer so that data (such as the web pages you request) can be sent to you. We aggregate this data with data on the pages visited by other users to track overall visitor traffic patterns. We use this information to improve the Photo Site by making it more responsive to the needs and preferences of our users.

Use of Cookies and Web Beacons

We use cookies and web beacons to collect Non-Personally Identifiable Information from the Photo Site. A cookie is an entry in a text file or folder on your hard drive. A web beacon is a file located on the Photo Site that tracks your viewing of pages within the Photo Site. We use cookies and web beacons when you register on the Photo Site so that on subsequent visits to the Photo Site we can remember your specified area of interest and any other information you have saved. Cookies and web beacons make the Photo Site easier to use and help us customize advertising and Site features. Cookies and web beacons also enable us to provide you with a better experience by allowing us to understand what areas of the Photo Site are of interest to our visitors. This Non-Personally Identifiable Information which is gathered in our log files is not linked to any Personally Identifiable Information and only utilized for aggregate statistics.

You may choose to disable cookies in your browser. If you choose to disable cookies, you can still access many of the pages within the Photo Site, but your ability to use some features of the Photo Site may be limited.

Personally Identifiable Information

The term "Personally Identifiable Information" as used throughout this Privacy Policy means any information containing personal identifiable traits of a particular user and that is of the type of information described in one of more of the following categories of personal information collected from users of the Photo Site, as described in detail below: Registration Information, Personal Site Use Information, and Personal Social Networking Information.

Registration Information

In order to participate in certain features on the Photo Site, you will be required to register an Account. During the registration process, you will be asked to provide Personally Identifiable Information such as your name, e-mail address, mailing address, telephone, and/or date of birth. We refer to this Personally Identifiable Information as "Registration Information" in this Privacy Policy. We may use a third party company to authenticate and validate Registration Information you provide to us. In that case, your Registration Information is merged with information provided by the third party for our internal marketing purposes. The Registration Information you provide may be combined with marketing research from internal and external sources in order to determine shopping and informational preferences. We may use third-party services to facilitate targeted communications intended to be geared to your interests. In addition to these service providers, we may share your Registration Information with our business partners as described below under the heading "Sharing Personally Identifiable Information."

Personal Site Use Information

We may use software and other technology to gather Personally Identifiable Information about services you request and the various pages that you visit within the Photo Site in order to customize your experience and to gather marketing information. We refer to this Personally Identifiable Information as "Personal Site Use Information," which we may use together with your Registration Information to better understand your needs, to adjust the Photo Site to your personal preferences, to send to you via e-mail or postal mail newsletters, new product announcements, coupons, new features of the Photo Site or other information about our business partners that we feel may be of value to you, and for other similar business purposes. In order for us to deliver materials to you, we may need to provide your name and e-mail address to our service providers who supply this e-mail service to us. We may also use a third party vendor to authenticate and validate Personal Site Use Information you provide to us. In that case, the vendor will merge your Personal Site Use Information with information provided by the vendor for our internal marketing purposes, or we may merge your Personal Site Use Information with data that has been provided to us by the vendor. The Personal Site Use Information you provide may be combined with marketing research from internal and external sources in order to determine shopping and informational preferences. We may use third-party services to compile data and to facilitate targeted communications. These communications may be sent to you via display content on the Photo Site (such as links to articles, coupons or other information) or via emails, text or ground mail sent by us or by other businesses to you referencing products or services that our research indicates may be geared to your interests. In addition to marketing research service providers, we may share your Personal Site Use Information with our business partners as described below under the heading "Sharing Personally Identifiable Information."

Personal Social Networking Information

If you participate in our social networking features, in addition to providing Registration Information and Personal Site Use Information, you may also provide other Personally Identifiable Information regarding your interests, hobbies, activities, geographic location(s), likes and dislikes. We may also collect Personally Identifiable Information about you that we receive from other users, such as data that is generated when another user tags you in a photo, video, or place, provides details about you, or indicates a relationship with you or from other Personally Identifiable Information that becomes available to us during user to user online sessions. We may keep track of transactions and connections that you make, applications that you use, feedback that you give to others, content that you provide or upload, and other actions that you take on the Photo Site during your use of the Photo Site's services, programs and features. We may also use importer tools that will collect e-mail addresses of people you know so that you can add them to your contacts. Additionally, applications or web sites that you use through our social networking platform may be designed to automatically transmit to us Personally Identifiable Information about actions you take. Advertising partners may tell us how you, as a user, responded to the ads you viewed on the Photo Site (or how you acted if you did not view certain advertising on the Photo Site). This data sharing, commonly known as "conversion tracking," helps us measure our advertising effectiveness and improve the quality of the advertisements you see. We may also receive information about whether or not you've seen or interacted with certain ads on other sites in order to measure the effectiveness of those ads. All of the inform Personally Identifiable Information gathered by the means described in this paragraph is considered "Personal Social Networking Information."

We may use Personal Social Networking Information to customize your interactions and to offer you via on-Site advertisements, e-mail, texts, or postal mail newsletters, product announcements, coupons, new features of the Photo Site or other information about our business partners that we feel may be of value to you, and for other similar business purposes. In order for us to deliver materials to you, we may need to provide your name, e-mail address and/or phone number to our service providers who supply e-mail or text services to us. We may also use a third party vendor to authenticate and validate Personal Social Networking Information you provide or that is provided to us. In that case, the vendor may merge your Personal Social Networking Information with data provided by the vendor for our internal marketing purposes, or we may merge your Personal Social Networking Information with data that has been provided to us by the vendor. The Personal Social Networking Information you provide may be combined with marketing research from internal and external sources in order to determine shopping and informational preferences. We may use third-party services to facilitate targeted communications intended to be geared to your interests. In addition to marketing research service providers, we may share your Personal Social Networking Information with our business partners as described below under the heading "Sharing Personally Identifiable Information."

Protection of Personally Identifiable Information

The Photo Site includes security measures in place to protect against the loss, misuse and alteration of the information under our control; however, HFE does not guarantee the performance or adequacy of such security measures.  We may upload, process, catalog, and merge various types of Personally Identifiable Information collected through the Photo Site and store that Personally Identifiable Information in one or more databases located on secured servers behind our firewall. These databases are located in the United States. By using the Photo Site, you agree to the transfer, collection, processing, and use of your Personally Identifiable Information by or through the Photo Site. Some of the Personally Identifiable Information you may enter on the Photo Site may be transmitted securely via Secure Sockets Layer (SSL), 128 bit encryption services. Pages utilizing this technology will have URLs that start with HTTPS instead of HTTP. We also have a managed firewall in front of the Photo Site which protects data stored behind the firewall.

Sharing Personally Identifiable Information

In addition to the above uses, your Registration Information, Personal Site Use Information, and Personal Social Networking Information may be shared with selected third party product or service providers with whom we partner. By sharing Personally Identifiable Information, our business partners may provide you with written or electronic product offers that may be of interest to you. In certain instances you will have an opportunity to limit this sharing at the time the Personally Identifiable Information is collected.

By posting messages, uploading files, or otherwise submitting any opinions, ideas, suggestions, and other feedback through the Photo Site to us for display on the Photo Site, or to other users on the Photo Site, you are granting us a cost free, royalty-free, perpetual, non-exclusive, unrestricted, worldwide license to use the submitted content without restriction, including, without limitation, the right to copy, store, reproduce, modify, adapt, display, translate, transmit, perform, publish, create derivative works from, and to sublicense these rights to third parties. The foregoing license shall include the right to exploit any property rights in such submitted content, including but not limited to rights under copyright, trademark, service mark or patent Laws under any relevant jurisdiction. Nothing contained in this Privacy Policy shall limit or otherwise affect these rights. Please note that we will fully cooperate with any court order or other legal process and will provide your Personally Identifiable Information to the extent required in any legal proceeding. In addition, when you use the Photo Site, you may choose to form connections with third parties (for example by "friending" or "liking" a third party). By virtue of forming those connections, you may automatically provide these vendors with Personally Identifiable Information. These third parties are not subject to this Privacy Policy and we do not control the use that these third parties may make of the information that you provide to them.

You may choose to visit web sites owned or controlled by third parties ("Third Party Sites") through "Links" or "Banner Ads" that are provided on the Photo Site as a convenience to you. If you do so, please be aware that a Link or Banner Ad to or from a Third Party Site does not imply that we endorse the content on or the business of the Third Party Site. You are responsible for determining the integrity and reliability of the information on the Third Party Site. In accordance with our Terms of Use, we are not responsible for the content, accuracy, or opinions expressed on any Third Party Site. We will not, and are under no obligation to, investigate, monitor or check the Third Party Sites for accuracy or completeness, or for any obscene, scandalous, inflammatory, pornographic, indecent, profane, defamatory or unlawful content or materials. If you decide to leave the Photo Site and access a Third Party Site, you do so at your own risk. We are not responsible for the privacy policies applicable to Third Party Sites. Once you link to a Third Party Site, this Privacy Policy is no longer in effect.

Limiting the Sharing of Personally Identifiable Information

You are not required to register an Account, and therefore you are not required to submit any Registration Information. Accordingly, if you would like to limit our access your Personally Identifiable Information please do not register, in which case you may not have access to certain features of this Site.

If you sign up for an electronic newsletter, e-mail, texts or periodic correspondence from us, each message will include instructions on how to "unsubscribe" from that correspondence list.

If you need assistance in updating any Personally Identifiable Information you have provided to us, please contact our Customer Support team at info@hfecorp.com To aid our processing of your request, please include your contact information (name, address, e-mail), the name of the service to which you register or to which you need the changes applied, and the details of the change (e.g., update email address, unsubscribe from a newsletter). Any and all updated Personally Identifiable Information that you provide to our Customer Support will also be covered by this Privacy Policy.

Sharing Your Photos with Invitees

The Services allow you to share the photos in your account with Invitees.  You must provide an e-mail address for the Invitees.  We will store the Invitees’ e-mail address and if yours access your photographs, we may use the invitees e-mail to provide them information related to HFE’s or its affiliates’ attractions.  

Protecting the Privacy of Photographs

This Photo Site is designed so that you can control who may view the photographs stored in your account. We are committed to keeping your photographs private and secure. Please note that if you share your photographs with your friends or family members and they post your share invitation on a website or forward to other individuals, these photographs may be accessible to others who view the e-mail invitation or visit these websites.

In order to provide quality products, our employees and third-party service providers, fulfilling your order or providing customer support to you, may see your photographs.

The photographs must be claimed within 30 days from when they were taken. Photographs not claimed within such thirty (30) days will no longer be available. Once photographs are claimed and associated with a user account, they will be available for viewing, sharing and purchasing for thirty (30) days, after which the photographs will be permanently deleted.

Protecting the Privacy of Your Friends & Family

Sharing your photographs electronically through our share service is one of the key benefits we offer. If you want to share photographs with friends and family so that friends and family may order the photographs, you need to enter their e-mail addresses. An invitation with a web link created specifically for your photographs will be sent to them with your email address as the sender. They may view or purchase products using your photographs. We will not add their e-mail addresses to a mailing list, or send them further e-mail unless they sign up and choose to receive such communications from us per this Privacy Policy.

Who Sees Your Photographs After They Have Been Posted Online?

You, your Invitees and their Invitees can see your photographs online. An “Invitee” includes anyone who is invited to this Photo Site to see your photographs. Anyone who is invited to see your photographs online is not required to provide an e-mail address and a password to access this Photo Site to view the shared photographs. When you choose to share your online images with Invitees, those individuals will be able to view your photographs. The Invitees will be prohibited from re-sharing the photographs from within their view of the Photo Site. However, as with any e-mail, your Invitees could forward the e-mail invitation to others, who will then be able to click on the link to the photographs within the e-mail, and see the photographs too.

HFE employees or employees of third party partner companies, affiliates, or service providers that provide services to HFE in connection with this Photo Site may see your photographs while they are being scanned or printed. In addition, your photographs or personal account information may be seen by employees of HFE and such third parties, including, without limitation, Kodak, in order to evaluate, validate, or correct problems with your account.

Copyright Ownership

The content and the software on this Photo Site and the compilation thereof are each the property of HFE and/or its suppliers and are each protected by U.S. and international copyright laws. You may not remove any notices or credits posted on this Photo Site, or any additional information contained along with any such notices and credits.

HFE is the content owner of any photographic material contained on this Photo Site unless otherwise identified.  You may not copy, publish, distribute, extract, re-utilize or reproduce part or all of any such content in any material form (including photocopying or storing it in any medium by electronic means). Photographs are only for private, personal and noncommercial use.  Photographs cannot be published, sold, reproduced, transferred, distributed, or otherwise commercially exploited by you in any manner whatsoever. 

If you purchase one or more download photograph(s), you will obtain limited rights to print copies of such images as set forth in the accompanying license grant.

Children's Privacy

In compliance with the Children's Online Privacy Protection Act, 15 U.S.C., §§ 6501-06 and 16 C.F.R., §§ 312.1-312.12, our Photo Site does not permit children under 13 years of age to become users, and we do not collect information from children under the age of thirteen.  By using our Photo Site, you represent that you are 13 years of age or older.   We also have pages where a user over the age of 18 can purchase products or services from our retail partners. Note that you must be age 18 or older to make any of these purchases. If you are under age 18 and wish to purchase products or services, you must ask your parent or guardian to do so on your behalf.

Accessing Your Data

If you would like to review the personal data collected through this Photo Site, please contact HFE Valdosta LLC at contactus@wildadventures.com.  If you inform us of outdated or inaccurate data, we will make a reasonable effort to correct it.

Changes to This Privacy Policy

This Privacy Policy describes the types of information we currently collect through your use of the Photo Site, and the ways we use and protect that information.  From time to time, we may collect different types of information and use that information in different ways - for example, when we add features or services to http://www.wildadventures.com/photos. In these cases, we may edit this policy to explain the new practices. Because protecting your privacy is very important to us, we do not expect major changes in policy. However, if we do make significant changes in our practices, we may include announcements on the http://www.wildadventures.com/photos home page so that you will know to review the revised Privacy Policy.  In any event, by accessing and navigating the Photo Site, you are agreeing to be bound by the then-current Privacy Policy.

Questions?

We welcome comments and questions on this Privacy Policy. We are dedicated to protecting your Personally Identifiable Information, and will make every reasonable effort to keep that information secure. Due to the rapidly evolving technologies on the Internet, we may occasionally update this Privacy Policy. All revisions will be posted to the Photo Site and will become effective on the date that the modified Privacy Policy is posted on the Photo Site. 

If you have any questions or concerns regarding this Privacy Policy, please contact HFE Valdosta, LLC at contactus@wildadventures.com.